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Feature Article

Website Promotion Tips:
6 lessons to help build an online promotion strategy.


By Stephaine Leffler
CEO MonsterCommerce

After attending WebMasterWorld Search Conference in Las Vegas, Nevada, Dan Kennedy (Director of Web Promotion at MonsterCommerce) and I decided to share some important tips and tricks that we learned at the conference.

For those of you who haven't heard of WebMasterWorld, please take a moment and visit the WebMasterWorld.com site. WebMasterWorld is an online forum with members from every side of the Search Engine Marketing Community. In addition to webmasters and search engine professionals, members of the Google team such as Matt Cutts and Yahoo Search team members such as Tim Mayer regularly comment on search engine related issues.

WebMasterWorld conferences started with the simple question: "I'm headed to London, who wants to get together for a pint?" With this simple post Mike Mackin launched the Pub Conference series. Over 125 WebmasterWorld members showed up to have a pint with Mike at the Cittie of Yorke Pub in London. It was a day spent socializing and discussing search engines in an open but smoke-filled atmosphere of a 600 year-old English pub. Everyone who was there was completely thrilled with the outcome.

Since that fated post, six other conferences have been held, each surpassing the previous conference in attendance, sponsorships and educational sessions.

As a result of the 7th WebMasterWorld Conference, Dan and I have put together a series of 6 tips to help you augment your online promotion strategy. Please keep in mind that these tips are aimed at someone who is already doing the basics. If you are not sure of the basics, I would recommend visiting MonsterWebPromotion's Search Engine Rankings Explained page.

The six tips covered within this series include:

We hope you enjoy the series and gain some useful information for your online venture.

>> Read Next Lesson

Feel free to email us or post in our forums if you would like to discuss the topics further.

Regards,
Stephanie Leffler
CEO, MonsterCommerce

Dan Kennedy

Director of Web Promotion
MonsterCommerce

20th Annual 2005 SIAA CODiE Awards selects
MonsterCommerce v4.1 as a finalist

The Software & Information Industry Association's CODiE Review Panel nominated MonsterCommerce software for the Best eCommerce Solution Category. The CODiE awards feature 996 product nominations and are the longest running awards program in the software and information industry.

Save 50% at the Web Promotion Expo
MonsterCommerce team members will be attending the
Search Engine Strategies Conference and Expo in New York City. Attending this event is part of a range of efforts to remain aware of the latest industry trends in Web site promotion techniques so that we can pass those tips and tools on to you as our client. MonsterCommerce store owners interested in attending may receive 50% off the admission price. Download an informational PDF for details.


The MonsterCommerce Team



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