FEATURE ARTICLES
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Boost your sales with a Unique Selling Proposition
By Erin Eschen
Web Content Editor, MonsterCommerce
What is your competitive advantage? What do you have that separates you from your competitors? What keeps your visitors coming back to your site time and time again?
In order to really capture a viable portion of your market, it may be helpful for you to establish your own Unique Selling Proposition (USP).
Is your privacy policy working?
A recent survey reports that 67% of online users have decided against buying something from a site because its privacy policy was "unclear" or "complicated."
Learn how to adjust yours to help increase consumer confidence on your site.
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Congratulations to June's MonsterSellers
The MonsterSeller Award medal
is awarded to those merchants who sell a specified number of products, within a month, through their MonsterMarketplace store listing. Their listing is marked with a Platinum, Gold or Silver medallion, which helps enhance credibility. Click here to view the MonsterSellers for June.
 MonsterMarketplace Merchant Spotlight
Congrats to Barbara and Robert Gibbs for their site, TheSweetestMemories.com which was chosen to receive the Merchant Spotlight Award for the month of July. Read more about their achievements.
Small Business
Resource site is
re-designed with new content
MonsterCommerce announces the
re-launch of its information site, MonsterSmallBusiness.com. The redesign includes new articles about building and marketing your e-commerce site. You can also find free graphics, tutorials, SEO tools and industry news.
Press releases optimized for search engine traffic
One of the best ways to jump start your business is to have a search engine optimized press release created for you and distributed on one of the Web’s industry leaders in press release distribution, PRWeb.
Let our professional writers go to work for you. Click here to read more.
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Take Five
Each month, we ask a different MonsterCommerce merchant the same five questions regarding their online business and its success. This month's featured merchant is StandsAndMounts.com
 MonsterCommerce Merchant since: 3/4/2003
Owner: Caroline Moretto
Best-Selling Product: TV stands
- What is your favorite feature about your site right now?
The site design. We just had our site redesigned by the MonsterCommerce design team. We wanted our site to stand out with a showroom sort of feel instead of the warehouse feeling of many online stores. The design team did this for us.
- What was one major obstacle to your store's success, and how did you overcome it?
We initially had an online store at MonsterCommerce at which we sold audio video equipment as well as furniture. Selling electronics on the net is extremely competitive, too competitive for a small business. The margins were too tight to support a healthy business. Our margins weren't tight on the furniture, so we decided to start a new niche site for just the furniture. Niche sites can exist and grow on the net because the competition is not so fierce.
- To what do you attribute most of your site's success?
Click-through advertising. When we first started selling on the Internet, we used optimized HTML pages to try to come up in the top spots on search sites like Search.com and Yahoo. Click-through advertising allowed us to buy those spots and to concentrate our efforts on building our store's product offerings and supplying customers with a great deal of choices.
- What is the best or most rewarding experience you've had so far with selling online?
Our biggest reward is many little rewards really. Every day, we get emails from customers who send us thanks and praise. These kind gestures are the most rewarding return of selling online.
- What web site or online tool or resource would you not be able to live without?
MonsterDataPort. Without it we would not be able to create data feeds to supply to online advertising sites like Shopping.com, Bizrate, Nextag and more. MonsterBooks is also high on our list, but, as you have to have sales in order to create a need to import into QuickBooks, DataPort is the most important MC plug-in that we use at this time.
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We hope you enjoyed this month's edition of the MonsterCommerce e-newsletter. Please visit the newsletter subscription page to view the archives.
Regards,
The MonsterCommerce Team
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