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FEATURE ARTICLES
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Meeting online security standards
 By Erin Eschen
Web Content Editor, MonsterCommerce
PCI stands for Payment Card Industry. MasterCard and Visa set a deadline for online payment processing and data storage protection standards to be met by all online merchants. By June 30, 2005, every online merchant must take certain steps toward protecting confidential consumer information such as credit card numbers.
Search engine optimization in five easy steps
Promoting your site on the Web can be expensive and complex, but taking advantage of search engine behavior to drive targeted traffic to your site can result in a favorable long-term return on your up front investment, whether that investment is your valuable time or money. We've put together a quick guide that outlines five simple steps to getting your site found and indexed by the major search engines.
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Take Five
Each month, we ask a different MonsterCommerce merchant the same five questions regarding their online business and its success. This month's featured merchant is ShopBillHallman.com
MonsterCommerce Merchant since:
11/24/2003
Owner:
Bill Hallman, Inc.
Best-Selling Product:
Shoes
- What is your favorite feature about your site right now?
Easy access to products.
- What was one major obstacle to your store's success, and how did you overcome it?
As always, it is merchandising, but online marketing is very important also.
- What do you attribute most to your site's success?
Marketing and advertising - We send out a lot of email from a list developed through the actual retail stores. We have used Google AdWords, which gets you the kind of exposure that you want for a low cost. Everything has to be done in a low-cost, high-impact way. We also use CitySearch.com for exposure. One of the things that has probably helped us the best is exposure in Lucky Magazine because the general fashion public is our target market.
- What is the best or most rewarding experience you've had so far with selling online?
Every time an order comes in and you see that email, it is exciting.
- What Web site or online tool or resource would you not be able to live without?
The entire back-end of MonsterCommerce. Our sister company HIP, Inc. has built four MonsterCommerce stores for various businesses because of these features and the excellent customer service.
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MonsterMarketplace
Congratulations to May's MonsterSellers
The MonsterSeller Award medal is given to those merchants who sell a specified number of products through MonsterMarketplace in any particular month. Their listing is marked with a Platinum, Gold or Silver medallion, which helps enhance credibility. Click here to view the MonsterSellers for May.
 MonsterMarketplace Merchant Spotlight
Congrats to Linda and Jerry Gotto for their site, MartiniArt.com. MartiniArt.com was chosen to receive the Merchant Spotlight Award for the month of June. To read more about their online storefront and their achievements, click here.
Submit Your Store To MonsterMarketplace
Every month, MonsterMarketplace brings hundreds - even thousands - in added revenue dollars to many storefronts. If you host a storefront with MonsterCommerce, you’re eligible for this free service. What are you waiting for? Submit your store today
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Press
MonsterCommerce takes top spot as "fastest-growing" company in St. Louis region
The history and goals of MonsterCommerce were profiled in the St. Louis Business Journal's May "Small Business Profile" section. MonsterCommerce was also listed as #1 in the publication's 2005 list of "Fastest-growing private companies in the St. Louis region." The company attributes much of its success to the overall growth of e-commerce as well as recent innovations like MonsterMarketplace.
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Departments
 MonsterCommerce receives Google AdWords Qualified Professional designation
MonsterWebPromotion has met requirements to attain recognition as a "Qualified Advertising Professional" through Google AdWords by meeting qualification requirements. This qualification will help MonsterWebPromotion to offer continued excellence with its Pay Per Click Management service.
New KnowledgeBase site design and content
MonsterCommerce has launched a new KnowledgeBase site. The redesign includes new QuickGuides, a more usable navigational structure, integrated FAQs, integrated known issues and version history, combined software release notes and more.
This month, MonsterCommerce welcomed the largest group of new employees in its history. The MonsterCommerce team is proud to announce the addition of 16 new team members, primarily in the areas of promotions, technical support and software development. The new team members are very excited about the chance to help our merchants manage and
grow their online businesses.
- Nathan Hoffman, Technical Support
- Aaron Stevens, Technical Support
- Justin Kerber, Technical Support
- Maggie Leisner, Technical Support
- Travis Ketcherside, Technical Support
- Andrew Miles, Technical Support
- David Ludwig, Technical Support
- Nick Rodriguez, Technical Support
- Eddie Parker, Technical Support
- Clint Weisegerber, Technical Communications Specialist
- Heidi Thompson, Web Promotion
- Jennifer Johnson, Web Promotion
- Jessica Thomas, MonsterMarketplace
- Kunal Chaundary, Software Development
- Ibrahim Noorzaie, Software Development
- Suan Zhu, Software Development
Recent Forum Hot Topics
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Industry News
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We hope you enjoyed this month's edition of the MonsterCommerce e-newsletter. Please visit the newsletter subscription page to view the archives.
Regards,
The MonsterCommerce Team
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