FEATURE ARTICLE
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Budgeting PPC and SEO
Search engine marketing is critical to the success of many e-commerce sites. Knowing how to balance a marketing budget with both pay per click advertising (PPC) and search engine optimization (SEO) can be a challenge. Here are some things to consider.
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| MonsterCommerce Tops 200 Employees
Year to date, MonsterCommerce has increased its number of team members by over 140%. The company has grown in all areas: Technical Support, Client Services, Sales, Software Development, Quality Assurance, Web Promotions and Design. The company's end goal is to be able to offer our clients the best support and products on the market.
MonsterCommerce Named as Stevie Finalist
MonsterCommerce has been named a finalist
in the American Business Association's Stevie Awards for "Most Innovative Company." This category recognizes product marketing and sales innovations. Winners will be selected this month and announced in June.
Congratulations to April's MonsterSellers
The MonsterSeller Award medal is given to merchants who sell a specified number of products through their MonsterMarketplace store listing within the month. Listings are marked with a Platinum, Gold or Silver medallion. MonsterSellers for April.
 MonsterMarketplace Merchant Spotlight Award
Congratulations to Mattison, Tommy, Stephanie & Emma Pennington for their site, TwoLadyBugs.net. They were chosen to be recognized as May’s Merchant of the Month.
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Take Five
Each month, we ask a different MonsterCommerce merchant the same five questions regarding their online business and its success.
This month's featured merchant is IsleSurfboards.com. IsleSurfboards.com is an online surf shop, offering surfboards, accessories, apparel and more.
 Owners: Marc Miller and Doug Pate
MonsterCommerce merchant
since: October, 2003
Best-Selling Product:
Red Sonia Shortboard
- What is your favorite feature about your site right now?
How easy and efficient it is to track and make changes to the inventory on the back end using the MonsterCommerce storefront system .
- What was one major obstacle to your store's success, and how did you overcome it?
Finding an affordable and reliable way to ship oversized and fragile items such as surf boads. We overcame it through trial and error and the willingness to experiment with lesser known companies and not settle for less than we expected.
- To what do you attribute most of your site's success?
The simplicity and user-friendly structure of our site. It is informative and pleasing to the eye without inhibiting the ease of navigating the site.
- What is the best or most rewarding experience you've had so far selling online?
Walking in Monday morning, and finding a stack of web orders.
- What web sites or online tools or resources would you not be able to live without?
Ebay.
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