Shipping charges can stop a shopper in their tracks. No matter what type of product you sell, find a way to eliminate or slash shipping costs. Mark prices up and shipping down.

Free or significantly discounted shipping sells! Maximizing your conversion rate is tricky and you would be surprised how much your shipping rates will influence your site's ability to convert.

Say it with me now...FREE SHIPPING, FREE SHIPPING, FREE SHIPPING.

Learn from the pros at OverStock.com. Whether you are ordering a bedroom set or a pair of sunglasses, shipping costs just $2.95. With this policy, you can be sure you are not getting "gouged" on shipping.

Visit DrugStore.com. They offer free shipping in a very price competitive industry. Customers will add more to their shopping cart knowing that shipping costs are not adding up.

In 2003, Bizrate reported that conditional free shipping carried the most weight when holiday shoppers were making purchasing decisions.

Bizrate, 2003

Feel free to email me or post in our forums if you would like to discuss the topic further. I hope you enjoy this series and that it helps you with your site.