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7/22/2005 BELLEVILLE , IL - "MonsterCommerce recently validated that clients operating storefronts with dedicated versus shared SSL security certificates can expect a 4.5 percent increase in customers completing the checkout process," noted Stephanie Leffler, CEO.
"Our team analyzed approximately 40,000 checkouts at storefronts we host, reviewing the impact a dedicated Network Solutions® SiteSafe™ SSL Certificate can have on customer decisions to complete the checkout process," said Leffler. "We found that shoppers at sites using a shared security certificate were 4.5 percent less likely to complete checkout, stopping at times when sensitive information was requested."
Shoppers who enter checkout on a site with a dedicated Network Solutions® SiteSafe™ SSL Certificate will remain at the same domain as they progress throughout the checkout process. The only change in address they see is from http:// to https:// before the site's domain name. However, shoppers checking out on a site with a shared certificate are forwarded to a completely separate domain to complete the checkout process.
"All shared and dedicated Network Solutions® certificates deliver the same level of 128-bit secure socket encryption," stated Leffler. "However, we now know that dedicated certificates increase the perception of security, leading to a higher checkout conversion rate and ROI." Leffler believes that this data should help merchants determine if purchasing a dedicated SSL is a worthwhile investment.
MonsterCommerce offers clients a dedicated Network Solutions® SiteSafe™ SSL Certificate as low as $99 per year with a 3-year purchase. Visit www.networksolutions.com/SSL-certificates/ for details on all Network Solutions® SiteSafe™ SSL Certificates.
"As a business owner myself, I know every dollar spent and earned counts," said Leffler. "Dedicated Network Solutions® SiteSafe™ SSL Certificates secure online transactions, improve conversion rate and ROI, and increase the comfort zone for customers, ensuring them that the site on which they are entering sensitive information is a secure one."
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About MonsterCommerce: Headquartered 20-miles east of St Louis, MonsterCommerce is a leading provider of comprehensive E-commerce solutions delivering world-class SEO, design and technical support services to over 8,000 clients world-wide. MonsterCommerce has grown to approximately 180 employees. www.monstercommerce.com
Media interested in schedule interviews with Stephanie Leffler can coordinate through, MonsterCommerce Public Relations at (877)663-5169.
Contact Information
MonsterCommerce Public Relations
1 Bronze Pointe Suite 1C
Belleville, IL 62226
Telephone: (877) 663-5169
Fax: (618) 355-0755 |
